WOUD

WOUD is a Saudi oud brand built on the idea that oud is not sold but crafted as a moment — drawing its identity from the richness of authentic oud wood and the memory it carries. The logo is rendered in richly detailed Naskh script with traditional Arabic diacritics, evoking manuscripts written by hand rather than machines, paired with a classical serif for balance between solidity and movement. The palette of deep burgundy, black, and soft beige carries warmth and depth, while the embossed wolf — a nod to the founder's roots in northern Saudi Arabia — anchors the identity in authenticity, freedom, and belonging to the land.