Rooted in authentic Arabian culture. Designed for a modern world.

Story

Based in Saudi Arabia and serving the wider Gulf region, ASEEL is a design studio specializing in premium visual identities. We partner with ambitious founders and established enterprises to build sophisticated brands whether in Arabic, English, or bilingual that seamlessly blend deep cultural roots with a refined, modern aesthetic.

We do not rely on pre-packaged formulas. Every identity we create begins with profound research and a clear strategy before a single design element is sketched. We immerse ourselves in the brand’s story to ensure the final output isn’t just visually stunning, but culturally authentic. From the initial concept to the final application, we sweat every detail.

Projects delivered

Crafting bespoke visual identities and premium packaging since our inception.

Countries reached

Delivering authentic Arabian identities across Saudi Arabia, UAE, Kuwait, Turkey, and Palestine.

Exceptional Satisfaction

We refine our designs continuously until they perfectly match your vision and exceed your expectations.

Founded with a deep passion for visual heritage and elegant design, ASEEL began as a creative space dedicated to redefining brand identity. Our breakthrough came when we began partnering with visionary brands and cultural projects, showcasing that premium visual design can seamlessly speak both Arabic and English.

In 2019, Alex Bennett and a group of friends founded Vence in a small New York apartment.

Every brand we've built started with an honest question. Maybe yours does too.

Let's work together